Lawson Products Digital Marketing Intern in Chicago, Illinois

Digital Marketing Intern

Location IL - Chicago

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Digital Marketing Internship – June 1 st – August 1 st – Chicago, IL

A digital project coordinator Intern will be responsible for supporting the efforts of the digital marketing team. Your efforts will focus on assisting the Digital Marketing Manager and Content Manager with key projects to enhance website search and digital marketing programs' revenue.

This opportunity will provide the right candidatewith outof classroom work experience and use actual product content and analytics using state of the art tools for Digital Marketing.

You will have a unique opportunity to learn:

  • how product content is created, stored and fed to the website

  • how data consistency and quality contribute to search engine optimization and marketing effectiveness in search engines like Google

  • how content and analytics can be used to sell products on the web

Key projects will include:

  • Content updates to web product names and keywords to support the website search and SEO (search engine optimization) for Google and other search engines;

  • Using Google Analytics to pull and compile metrics for digital marketing programs' analysis;

  • Providing implementation support for the email abandon cart

Duties include but are not limited to:

  • Working with Excel documents with updated product content to be reviewed and uploaded into PIM system

  • Google Analytics data downloaded and organized in Excel

  • PowerPoint slides to support quarterly Digital Marketing program reviews

  • The successful launch of abandoned cart email program

Required Abilities:

  • Microsoft Excel and PowerPoint skills

  • Excellent written communication and presentation skills

  • Understanding and experience with Google Analytics reporting

  • Understanding and experience with editing copy to support Search Engine Optimization (SEO)

  • Product Information Management (PIM) or Content Database experience a plus

  • Ability to work independently and on team projects

Enrolled in a college or university program with a focus in Communications, Marketing or Digital Marketing